25 February 2020
Natalia Golovchenko: “Today the trend is the rejection of luxury.”
Natalia Golovchenko is a practicing architect and designer, a participant in Ukrainian and international competitions, a well-known speaker and moderator of architectural forums and design events. Natalya’s works are well known throughout Ukraine, but they attract special attention to themselves in Natalya’s homeland - in Odessa, where her studio is located. There we spent an unforgettable time with her over a cup of latte and an interesting conversation.
DHC. Natalia, what are the most striking features in modern design you can note? N.G. I think that the bright and main feature in modern design was the rejection of luxury. If luxury used to be considered classic interiors and classic furniture, now it is not in trend. A style such as a loft that has become a trend has shown utter disregard for finishing materials and decoration itself as an art. Although, the loft came out of a completely uneconomical art deco. And this path of a new manifestation of Art Deco is very clearly read in a number of directions. This is a loft and a direction that can be described as a design with rounded shapes. Art Deco also influenced the fashionable modern